|
How I increased my daily new app installs for RocketSim by 23%.
At the start of Q3 2023, I shared my goals for the quarter with you. One of them was increasing RocketSim's number of daily new app installs from 47 to 61. I'm happy to share that I increased daily new installs to an average of 58 (+23%!).
Here are the key initiatives that made an impact.
Increased Mac App Store Conversion Rate
I gained many impressions, but App Store Connect’s benchmarks showed that my 1.6% conversion rate was below average.
I changed my first screenshot to use a larger font with a copy of “Essential Tool for App Developers,” and I’ve also added an App Preview video showcasing the design comparison tool.
My daily average conversion rate increased from 1.6% to 2.5% (+56%).
Created documentation
RocketSim’s website showcased features but didn’t have a clear FAQ and documentation. While I don’t have the metrics, I’m sure the brand-new documentation leads to more installs.
Testimonials & Affiliates
If I tell you RocketSim is great for app developers, you might think it’s a sales story. If others speak from their experience, it might be more convincing. I’ve added testimonials to the RocketSim homepage, and I opened affiliates so I wouldn’t be the only one sharing RocketSim’s quality.
Altogether, these initiatives resulted in a great increase in daily installs. Next week, I’ll dive deeper into my goal to increase my Monthly Recurring Revenue by 40%.
Stay tuned and enjoy this week’s SwiftLee Weekly!
|
