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How I increased my Monthly Recurring Revenue (MRR) by 40%
Email drip campaign
I’ve been collecting emails in-app for a while to ensure I can keep users updated on new releases. In Q4, I also added an email drip campaign to increase visibility. Part of the campaign ensures users find out what RocketSim can do and where they can find the documentation (also newly built in Q4).
Increase Install-to-side-window conversion
This is a custom metric for RocketSim: how many of the users that install RocketSim actually see the Simulator Side window?
You can see this as a key event for my app. It’s important to know this metric for your app to verify that your onboarding works well. I’ve increased the value from 65 to 76%, meaning more users experience the real value of RocketSim, likely leading to higher conversions.
Win-back campaign using promo offers
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These initiatives have been a key driver of growth. Altogether, MRR grew 40%, and I’m getting closer to the 5K.
Feel free to reply with any follow-up questions since I might be answering these in the question of the week.
Enjoy this week’s SwiftLee Weekly!
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