This week's question is from
Maarten Borsje and is about App Marketing. While I'm not a marketing expert, I do have my preferred ways of promoting my work.
The interesting piece to me would be creating a flywheel effect.
Usually, you would gain a new app install linearly, and you might not gain any extra value from this install. However, what if you had a flywheel like this:
- A user installs your app
- In-app purchases create revenue
- You re-invest the income for paid acquisitions
- Those investments result in new users
- Back to step 2
As you can see, we've created a so-called loop that will eventually grow by itself, creating the flywheel effect we're looking for.
Those aren't five specific stages, but I believe you'll gain a lot of growth if you can generate multiple flywheels.
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