The first results of the sales page experiment.
I
asked my followers for initial feedback on the RocketSim Sales page redesign a few weeks back. I launched the redesign as an experiment with the following results:
- Trials started +200%
- Conversion to Paying +155%
It's the beginning of a series of improvements I plan to make for
RocketSim. These first results are incredible, but I found a few more interesting insights:
- Only 34% of the users that install RocketSim perform a core activity within the first two weeks. In other words: 66% don't even try out RocketSim
- Only 41% find their way to RocketSim's Settings: a page full of extra benefits and features
There's a flaw in my onboarding, likely leading to a lower conversion & retention. While focusing on features seems to make the most sense, onboarding improvements can have the highest impact on RocketSim.
There are many more learnings I can share, making me consider creating an App Conversion Optimization Handbook. Based on interest, I'll do it, so:
Let me know if you're interested in an App Conversion Optimization Handbook.
Enjoy this week's SwiftLee Weekly!
