QUESTION OF THE WEEK
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Is there room for newcomers in the iOS newsletter space, and how can a newsletter audience be grown?
— Anonymous
I'd love to answer this question more generally since it seems to resemble another question I often get asked: "Is it still worth writing an article on this topic with so many others already published?" or a similar one about creating a new app.
When I started my blog in 2015, I wrote many articles already published by others. My words, my explanation, worked better for some developers. Your writing will be different, and you will likely cover various aspects of the same topic that will help at least someone on the web.
It's the same for a newsletter. Even if you start a curation newsletter that might look similar to mine or any of the other newsletters out there, I'm sure you'll find subscribers who prefer yours. That could be because they're unaware of other newsletters or just because they like your curation over others.
In my opinion, you should never let yourself be stopped just because someone else is doing what you like. You can do something different, maybe even better, and build your own audience with that.
Growing your audience will be challenging—not for the actual growth but for the so-called "Valley of Disappointment." I cover this topic in my course, and it relates to the idea of expected growth not lining up with actual growth. It takes time to build an audience, and there are many ways to do it. I can't list all the details in this small section of my newsletter, but if there's one thing: consistency, make sure to deliver a newsletter of high quality on a consistent day, and your subscribers will follow.
Good luck!
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