Issue 189
Oct 17, 2023

Should you rely on Apple's suggested pricing for in-app purchases?

That's the question I started asking myself after looking into the Install-to-Trial ratio for RocketSim. Here are a few highlights:

- The U.S. Install to Trial ratio is 20%
- The India Install to Trial ratio is 1%

While both have relatively high amounts of installs compared to other countries, the ratios differ enormously. 

I decided to reach out to some friends from India to validate my pricing, which turned out to be considered high. 

It's important to mention it's not only the price that drives conversion. Other factors like culture can influence this metric. However, you could argue there's a potential to lower the price in India and increase it in the U.S.

Therefore, I decided to schedule a pricing experiment to see what impact such a price change could have. I plan to run the experiment for a few weeks to get closer to statistical significance and aim to share the results with you ASAP.

Finally, I'm happy to share A. Carvalho won the ticket for Do iOS with this month's giveaway! I'll get in touch with you soon.

Enjoy this week's SwiftLee Weekly!